Atelier

4 blocks — 40 units — Multifamily residential development

Premium value is pursued inside an efficient floorplate. The massing is shaped rather than simply stacked, so upper floors can offer a differentiated, higher-value product while the core below stays efficient enough to protect overall yield. The early question is how far you can shape for differentiation before efficiency starts to cost you — the analysis that shows a developer where the rentable upside on a site actually is.